Many therapists avoid social media because they fear being unethical, appearing self-promotional, or attracting the wrong clients.
This course helps you build an online presence that feels aligned with your values, reflects your clinical identity, and helps the right clients find you.
You will leave with
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Therapist Positioning Statement
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Ideal Client Profile
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Content Pillars and 20 Post Ideas
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Ethical Decision-Making Framework
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Written Social Media Policy
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90-Day Visibility Plan
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Therapist Online Presence Blueprint
This course is educational and informational in nature and is not legal advice, ethical consultation, supervision, or a substitute for reviewing the regulations of your licensing board.
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Dr. Markyse Bernadin, PhD, LCSW | Founder, MentalRetune
Third Edition · 2025
The course
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Building an Ethical Online Presence
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All 9 modules · Building an Ethical Online Presence
You arrived at this course navigating the intersection of your clinical identity and digital visibility. You leave with a brand, a content system, an ethical framework, a social media policy, and a 90-day blueprint.